AUSTIN, Texas and Westlake Village, Calif., Oct. 19, 2009 – From the Austin American-Statesman to The Australian, LibreDigital and IREX Technologies will give readers access to hundreds of leading periodicals when IREX’s DR800SG eReader hits Best Buy shelves.
The agreement with LibreDigital – the company leading publishers turn to for marketing, publishing and distributing digital content – will give IREX users access to one of the most comprehensive collection of newspapers and magazines available in the eReader market.
“For eReader users the device itself becomes secondary to the reading experience and the content they can access via that device. A key part of our strategy is to provide no-hassle access to a variety of content, and adding these industry leaders is a significant step in that direction,” said Kevin Hamilton, North American CEO, IREX Technologies. “With our 3G connectivity and easy-to-use device, readers are never far from their local newspaper or their favorite magazine – even if they are far from home.”
For nearly a decade LibreDigital has helped some of the world’s top news publishers, including USA Today, The New York Times and The Washington Post, deliver replicas of their content across an expanding array of digital channels. Content is provided in the open ePub format, which means it can be downloaded on the IREX DR800SG and transferred to a variety of devices, such as a PC or smartphone.
“Digital consumers want access to their favorite publications at the touch of a button,” said Russell P. Reeder, President and CEO of LibreDigital, Inc. “At LibreDigital, we’re working with world’s largest newspaper, magazine and book publishers, and now with IREX, to give consumers easy access to content and the high-quality wireless reading experience they crave.”
The IREX DR800SG – a sleek, 8.1-inch, touch-screen eReader – offers multi-mode 3G wireless capabilities from Qualcomm and Verizon Wireless, provides a reading experience akin to a traditional book, and frees up eReader content with an open approach to buying and transferring content. IREX supports multiple formats including industry standard ePub format and multiple DRM solutions, rather than a single, “closed” proprietary format that locks content to a specific device. In addition to content from LibreDigital, IREX users also have access to the Barnes & Noble, Inc. (NYSE: BKS) eBookstore.
About LibreDigital
LibreDigital makes it profitable to manage and market digital content, providing a web-based warehouse and distribution platform for six of the top ten book publishers and over 175 newspapers and periodicals. The LibreDigital solution allows publishers to store and secure digital content in any form, and to deliver content on-demand to any marketplace, consumer, or device. LibreDigital serves the world’s top firms in over 120 countries including HarperCollins Publishers, Hachette Book Group, John Wiley & Sons and Simon & Schuster. Backed by Adams Capital Management, Triangle Peak Partners, Noro-Moseley Partners, the New York Times Company, and HarperCollins Publishers, LibreDigital partners with a number of industry leaders, including Baker & Taylor, to provide a full range of solutions. LibreDigital is based in Austin, Texas, with offices in New York City and the United Kingdom. For more information visit www.libredigital.com. Twitter: @LibreDigital.
About IREX Technologies
IREX Technologies BV has been instrumental in pushing the frontiers of digital reading since 2001 when it developed the electronic paper display for the Sony Librié, the first commercially-available eReader launched in 2004. Following the formation of IREX Technologies in 2005 as a spin‐off company from Royal Philips Electronics, the company’s focus on open innovation and co‐operation has seen them become one of the world’s leading providers of solutions for reading written digital content with the ease and comfort of print on paper. This is combined with the interactivity, flexibility and up‐dating functionality provided by digital information.
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LibreDigital is a trademark of LibreDigital, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.
Media Contacts:
LibreDigital:
Heidi Johnson
heidi.johnson@virtualprdirector.com
(512) 493-0909
IREX Technologies Media Relations North America
Text 100 Public Relations
irex@text100.com
