Online Marketing Consulting for Publishers
Pan for Gold in your Backlist and Frontlist
Online marketing has become an indispensable part of doing business in the publishing industry today. A huge portion of global trade has migrated to the web meaning the Web is now a foundation for publishing success. In essence, marketing books is essentially a matter of making friends, lots of friends. But publishers have unique requirements to harness Web 2.0 concepts like viral or social network marketing and making both the backlist and frontlist truly ubiquitous and monetized.
Search engines and our reliance upon them in the 21st century also can challenge and perplex. LibreDigital understands how to use the internet as a platform for marketing success – our Internet Digital Warehouse for Publishers (LDW) is optimized for serving large amounts of publisher content over the internet while protecting rights and permissions – that’s a core competency of the company. Our consultants can bring this powerhouse knowledge directly to you.
Team LibreDigital to the rescue!
- LibreDigital offers a mountain of expertise to help book publishers make sense of the online opportunities that are out there. We can work with your online marketing staff to provide short- and long-term assistance in these areas:
- The use of widgets to kick-start viral marketing campaigns using MySpace, FaceBook and many other social networking sites;
- Using the LDW as a foundation for syndication and working with internet content consolidators;
- How the LDW can serve as a platform for selling audio books, complete with “try before you buy” snippets and controlled delivery, with rights and permissions;
- Handling Audio and Video files and clips in the LDW;
- Search Engine Optimization especially for Book Publishers;
- And eCommerce and Publishing – protecting rights and permissions while growing your Publishing business digitally.
Let LibreDigital become your partner of choice for creating an exceptional online presence – contact us today.
